Etsy Print-on-Demand Research Tutorial (2025 Update)
Finding profitable product ideas for your Etsy print-on-demand store no longer needs to take hours. In this 2025 guide, we’ll explore how to use Everbee — a powerful Etsy analytics tool — to uncover trending products, analyze growth opportunities, and identify niches with rising demand. Whether you’re new to Etsy or refining your product research process, this walkthrough will help you discover what’s selling right now and where to focus your creative energy.
Start with a Broad Search
Begin your research directly on Etsy. You can type a general term like “funny” into the search bar to generate broad inspiration. Many sellers start with “funny shirt,” but it’s important to note that t-shirts are one of the most saturated products on Etsy. If you’re just starting out, consider exploring other print-on-demand products available through platforms like Printful or Printify — there are hundreds to choose from.
Using Everbee for Product Analytics
Once you have search results open, launch Everbee to analyze the listings. By default, Everbee scans the data for all products on the current page, but the real power lies in expanding your search to the Everbee Database, which includes over 130 million listings.
Sorting and Filtering Data
- Sort by Sales Revenue to see top performers.
- Filter by Growth Rate to identify upward-trending products.
- Check Listing Age and Total Reviews for market maturity.
The Growth Rate column is particularly powerful — Everbee color-codes performance trends, with red indicating decline and green showing growth. This allows you to quickly skip over declining seasonal products and zero in on items gaining traction.
Spotting Seasonal vs. Evergreen Trends
For example, shirts tied to holidays like Father’s Day may have massive short-term revenue (some over $20,000 in June alone), but their growth rate often turns negative afterward. Recognizing these seasonal patterns prevents you from investing in designs whose peak has already passed.
Instead, look for listings showing consistent or increasing sales volume — these indicate evergreen potential. Everbee’s trends data visualizes performance across different time periods (e.g., one month, three months) to confirm whether interest is rising or fading.
Evaluating Niche Opportunities
Beyond shirts, consider searching by niche keywords rather than specific product types. For instance, typing “paranormal” or “cruise” instead of “paranormal shirt” can reveal a variety of products performing well within those niches. This broadens your scope and helps you spot creative opportunities others might miss.
Analyzing Listings with Everbee
Accessing Detailed Insights
Clicking Analyze Listing in Everbee reveals deep data, including:
- Sales per month
- Total sales and views
- Conversion rate
- Listing age and favorites
- Tags driving traffic
This data snapshot can highlight emerging designs, such as trending political or cultural shirts (e.g., “Democracy Has No Kings”), which might show a 500% growth rate. Even if these are temporary spikes, they’re great indicators of where consumer interest is heading.
Using Tags Efficiently
Tags are crucial for Etsy SEO, but don’t waste time forcing all 13 if they don’t add value. It’s better to use a few highly relevant tags that describe your design or niche accurately. Everbee can automatically copy all 13 tags from a listing with one click — saving time while still aligning with Etsy’s algorithm.
Applying the Data to Your Own Store
Here’s how to use your insights effectively:
- Start with a broad keyword to identify top-selling niches.
- Filter results using Everbee’s growth rate and trend data.
- Analyze promising listings for product type, color, and tags.
- Validate that the product isn’t tied to a passing holiday or event.
- Create your own unique version or niche variation using the insights gathered.
Forward-Looking Research
The goal is to stay ahead of trends — not to chase what’s already peaked. Products showing declining sales aren’t failures, but your attention should be on listings moving upward. Everbee’s growth rate and trends columns make this process fast and visual, helping you identify new winners without sifting through outdated data manually.
Final Thoughts
Everbee’s latest features — especially the growth rate and trends metrics — are game changers for Etsy print-on-demand research in 2025. They make it easy to distinguish between fleeting fads and sustainable opportunities. Start broad, analyze smart, and always focus on listings showing upward momentum. By combining data-driven research with creative product design, you’ll position your Etsy store for long-term success.